Scranton Gillette Communications’ Custom Media Division’s Creative Garden Retailer Custom Print and Digital Magazine is a Finalist in the Custom Content Council’s Pearl Awards Competition

Arlington Heights, IL (October 25, 2012) —Scranton Gillette Communications’ Custom Media Division has been named a finalist for the Best One-Shot award in the Custom Content Council’s 2012 Pearl Awards competition. The competition is recognizing the Custom Media Division’s Creative Garden Retailer custom print and digital magazine, produced for Suntory, an advertising partner of the SGC Horticulture Group’s Lawn & Garden Retailer magazine.

Creative Garden Retailer is a 32-page custom magazine offering merchandising ideas and success tips to garden center retailers. The Custom Media Division worked closely with Suntory to deliver custom content and design. Creative Garden Retailer is hosted as a digital magazine on both the Suntorycollection.com website and Lawn & Garden Retailer’s lgrmag.com website. The print edition was distributed to Lawn & Garden Retailer’s subscribers and to Suntory’s independent garden center customers.

“The Custom Media Division is a natural fit to partner with our clients and industry associations in their marketing efforts. We offer extensive experience in their industry as well as our in-house team of knowledgeable, award-winning editors and designers to create and execute valuable content marketing. We are also the direct link to their marketplace for the distribution of their marketing efforts. It is very rewarding to be recognized for our custom content and design,” says SGC’s Diane Vojcanin, vice president — custom media and content management.

Creative Garden Retailer is one of more than 620 entries in the Pearl Awards competition. The winners will be announced at the 2012 Pearl Awards Gala on November 5, in New York City.

SGC’s Custom Media Division has produced two other award-winning publications. The debut issue of Proven Beauty, an e-magazine in collaboration with the Horticulture Group’s advertising partner Proven Winners, earned the prestigious Silver Award of Achievement for overall product from the Garden Writers Association. The Green & Clean print and digital magazine, crafted for the American Road & Transportation Builders Association, won a Gold Level Hermes Award.

For more information about Scranton Gillette Communications’ Custom Media Division, please contact Diane Vojcanin at dvojcanin@sgcmail.com; 847.391.1046.