Need help developing your story and your brand? Nimble Thinkers can help with that! The marketing agency arm of Scranton Gillette Companies, Nimble Thinkers uses the resources of a leading B2B content publisher to tailor custom marketing programs to the client’s specific use case and create a relational user experience for targeted audiences no matter where they are in the funnel.

Our industry experts can work with you to develop a program utilizing any of the following and more:

INSIGHT & ANALYTICS

  • Concept testing
  • Focus groups
  • Segmentation
  • In-depth interviews
  • Competitive product feature/ benefit sets
  • Voice of the customer
  • Program analysis
  • Content and social engagement

STRATEGY

  • Strategic planning
  • Brand or product value proposition
  • Product message hierarchy
  • Content marketing strategy
  • Digital, campaign and event planning

INTEGRATED CONTENT

  • Editorial
  • Short and long form videos
  • Social media marketing
  • Webinar development
  • Digital and print advertisements
  • Brand materials
  • Packaging
  • Event content

INTEGRATED PROMOTIONS & EVENTS

  • Product promotion (launch, product offers)
  • Digital and social campaigns
  • Industry and custom events and roadshows
  • Job site education and installation clinics
  • Co-op dealer programs