Professional Builder Launches Professional Builder INSIGHT, Offering Building Product Data and Marketing Research

Arlington Heights, IL (January 28, 2014) — SGC Horizon’s Professional Builder magazine has partnered with Home Innovation Research Labs to deliver the building market’s most comprehensive data on product usage and brand leadership, as well as marketing research, to building product manufacturers.

Professional Builder INSIGHT combines Professional Builder’s 79-year history of providing in-depth home building coverage to its extensive audience of homebuilders throughout the United States and Canada, with Home Innovation Research Labs’ 50-year track record of serving the research needs of the home building industry’s most successful companies. 

This new resource will provide building product manufacturers with leading data and research on 42 separate building product categories. In addition to product usage data and market assessment, Professional Builder INSIGHT offers marketing solutions, product innovation assistance, custom research opportunities and certification programs.

“Professional Builder INSIGHT is the best-in-class in product usage data and research insights for the home building industry,” says SGC Horizon Building Group Director/Principal Tony Mancini. “This unique new resource will help product manufacturers gain a clear understanding of their market size and be in the best position to spot trends and opportunities. There has never been a more important time for manufacturers to be prepared for what’s to come. Professional Builder INSIGHT will provide them with an advantage.”

For more information on Professional Builder INSIGHT’s products and services, contact Adam Grubb at agrubb@sgcmail.com; 317.219.7546.