Arlington Heights, IL (September 19, 2013) — Scranton Gillette Communications/ SGC Horizon announces the launch of its Maximum Audience eXposure database. The new system is the result of partnering with Knowledge Marketing to create and host a unified audience database using Knowledge Marketing’s Consensus Database System.
Tagged MAX, the new system combines events, webinars, print, e-mail and continuing education databases along with more than 1,000 other meta-data dimensions.
“This expansive system allows us to precisely target our subscriber base to assist our clients in delivering their marketing message as effectively as possible,” says Joel Hughes, SGC Senior Vice President of eMedia & Information Technology. “It also will help us mine for new product ideas and markets.”
“MAX is another example of our ongoing investment in technology and products,” adds SGC President and CEO Ed Gillette. “Not only does it deliver tremendous efficiencies with our own brand and event marketing efforts, but it truly delivers the most finely tuned, detailed audience breakdowns for our advertising partners’ branding programs.”
The MAX database system enables fast turnaround of counts, even for complex queries, and allows for deeper dives into audience profiles and selects. A target audience can be selected demographically and geographically, but also determined by behavior based on interaction with emails, attendance at recent events, and engagement with specific editorial topics and product news.
For more information on Scranton Gillette Communications/SGC Horizon, visit www.scrantongillette.com.