Professional Builder

Professional Builder reaches a qualified audience of more than 118,000 single- and multi-family residential and modular builders — of which 100% are authorized to purchase and specify materials. Together with Professional Remodeler magazine, the publications’ print and digital offerings have earned several prestigious recognitions, including the Jesse H. Neal Award for excellence in business journalism, a Multiplatform Presentation of the Year Award and Website of the Year Award from the American Society of Business Press Editors (ASBPE), and BtoB magazine's Great Media Websites Best Portal Award to HousingZone.com.

Market of Professional Builder

Home Building loses momentum

 

State of the Nation’s Housing Market

 

 

HOMEOWNERSHIP AT 20-YEAR LOWS 

(Excerpted from Harvard University’s State of the Nation’s Housing Report, 2015.)

One telling indicator of the state of the nation’s housing is the drop in the homeownership rate to just 64.5 percent last year, erasing nearly all of the increase in the previous two decades. The number of homeowners fell for the eighth straight year, signaling persistently weak demand in this key market segment. And the trend does not appear to be abating, with the national homeownership rate down to 63.7 percent in the first quarter of 2015.

The falloff is evident across nearly all age groups. In fact, the national homeownership rate remains as high as it is only because the baby boomers (born 1946–64) are now in the 50-plus age groups when homeownership rates are high, and because owners aged 65 and over have sustained historically high rates. In sharp contrast, it was generation X (also known as the baby bust, born 1965–84) that took most of the hit from the housing bust.

Just before the crash, younger gen-Xers were in the prime first-time homebuying years while older members of this generation were at the stage when households tend to trade up or make significant improvements to their existing homes. When prices plummeted, many of these owners had little or no equity to weather the recession. As a result, homeownership rates among gen-Xers—now mostly in the 35–44 and 45–54 year-old age groups—have fallen further than those of any other age group, and stand 4–5 percentage points below rates among same-aged households 20 years ago. Whether these households eventually catch up to the baby boomers in terms of homeownership is unknown.

With the gen-Xers accounting for such a significant share of the first-time and trade-up markets, the drop in their homeowner­ship rates may well be a more critical factor in the ongoing weak­ness of the owner-occupied segment than the slow transition of the millennial generation (born 1985–2004) into homebuying. This is not to say, however, that the millennials do not face their own financial hurdles to homeownership. Over the span of just 10 years, the share of renters aged 25–34 with cost burdens (pay­ing more than 30 percent of their incomes for housing) increased from 40 percent to 46 percent, while the share with severe burdens (paying more than 50 percent of income) rose from 19 percent to 23 percent. During roughly the same period, the share of renters aged 25–34 with student loan debt jumped from 30 percent in 2004 to 41 percent in 2013, with the average amount of debt up 50 percent, to $30,700.

Several other factors have also contributed to the substantial decline in homeownership. Steady erosion of household incomes since the start of the recession is one key ingredient, and restricted access to financing is another. Facing heightened costs from delin­quent loans, lenders are reluctant to lend to borrowers with less than stellar credit. Indeed, Urban Institute estimates for 2001–13 indicate a 37 percent drop in home purchase loans among borrow­ers with scores between 660 and 720, compared with a 9 percent decrease among borrowers with higher scores. While some of this stringency may arise from more prudent assessment of borrower creditworthiness, the magnitude of the declines—along with the pristine performance of recently originated loans—suggests that a significant portion reflects undue tightening of credit. 

Media Opportunities

Ad Sizes

 

Specifications

General Instructions

Terms and Agency Commission: 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. 1½% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work by the publisher.

Short Rates and Rebates: Advertisers will be short-rated if within the 12-month period from date of first insertion they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used sufficient additional insertions to earn a lower rate than that at which they have been billed.

Rate Protective Clause: Rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.

Publisher’s Copy Protective Clause: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys’ fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing.

Premium Charges: Cover and preferred position rates listed above.

Advertising That Simulates Editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10-pt. type at the top or bottom.

Regulations Not Stated Elsewhere in Rate Card: See specific and detailed reference in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS).

Cancellation of Orders: Cancellation of space orders must be in writing and will not be accepted after closing dates.

Mailing Instructions

Advertising material, insertion orders, correspondence and copy should be addressed to: Traffic Department, Professional Builder, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025. 

Accepted Digital Formats

Press-optimized PDF using Acrobat Distiller’s PDF/X-1a job options is the required format (300 dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Any other type of file may require the use of an outside vendor and will result in additional charges. Unless a SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.

Ad Art Upload Instructions

For ad art uploads and additional ad information, go to www.scrantongillette.com/adart.

Mechanical Data

Publication Trim Size: 9″ x 10¾”
Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression.
Binding: Perfect bound
Bleed: See below for bleed specifications.
Mechanical Requirements: SWOP specifications apply.
Standard Unit Size in Inches: Spaces to be charged at standard unit rate can be used only in the forms and dimensions shown here.

Media Opportunities

Put your message in front of home building and remodeling professionals via Digital Media (Web, e-mail & more)

Banner Units

Eye-catching, high-profile banner units command attention and directly link visitors from our website to yours.
See Sample

Rich Media

Attention-grabbing Web branding opportunities build your identity awareness.
See Sample

Product/Topical Channel

Product and Topical Channels are your opportunity to exclusively advertise on a microsite of editorial and product information.
See Sample

Video Sponsorship

Editorial videos draw viewers. Video sponsors earn bonus attention.
See Sample

Daily Editorial e-Newsletter

Reach a highly responsive audience with your exclusive sponsorship of the weekly editorial e-newsletters.
See Sample (PB)  | See Sample (PR)

HZ eAlert

Sponsor a breaking news message to the commercial/institutional community and gain exclusive exposure.
See Sample

Custom e-Newsletters

Define the topic. Create a custom template. Provide 50% of content. Select from the audience target.
See Sample

Target e-Newsletters

Choose the topic. Our editors provide the content. Select your audience. Own 100% of the advertising opportunity.
See Sample (PB) | See Sample (PR)

Marketing Partner Program

Enjoy exclusive access to residential professionals with purchasing authority.
See Sample

Case Studies

Choose your audience. Share your success story. Portray your company as an industry leader.
See Sample (PB) | See Sample (PR)

Blogs

Sponsor Blogs provide a unique opportunity to establish your brand as the authority on an important topic.

Custom Webinars

60 full minutes of educating and connecting with an engaged industry audience.

White Papers

Generate high-quality leads, position your company as an industry expert and increase interest in your company.

HZ Blitz

Educate our audience about your product through contests and online raffles.
See Sample

HZ University

Provide resources for continuing education to gain visibility and trust with your audience.

For more than 75 years, Professional Builder magazine has been dedicated to serving the needs of the nation’s home building community — builders, designers and trade partners — with award-winning content and proven, practical solutions.

Each month, the magazine reaches 118,752 professionals* in all segments of home building — from single- and multi-family builders to systems and modular builders. Our editorial platform is keenly focused on helping companies of all sizes profitably run their businesses by delivering timely, executable advice through our team of award-winning editors and industry experts.

In 2012, through our print and digital offerings, Professional Builder is more deeply connected than ever to all segments of the home-building industry — meeting the challenges of a slowly recovering economy and the evolving wants, needs and standards of the American home buyer.

Professional Builder has won dozens of major editorial awards throughout its 75-year history. On March 16, 2012, the magazine was awarded a Jesse H. Neal Award from the American Business Media for “Best Subject-Related Series of Articles”, and was named a Finalist for a “Grand Neal” award. More recently on July 26, 2012, Professional Remodeler won a special recognition from the American Society of Business Press Editors for Multi-platform Presentation of the Year.

Professional Builder is best known for:

Show Village – For nearly 20 years, Professional Builder’s Show Village has served as the premier show home exhibit at the International Builders’ Show. A series of demonstration homes are designed and built outside the convention center with the participation of industry-leading builders and product manufacturers.

 

 

 

 

Professional Builder of the Year – This is one of the industry’s highest distinctions. Each year, the editors select one builder who has paved the way for the rest of the industry — whether related to business results, product innovation, construction process, customer experience/satisfaction, community outreach or other aspects of the business.

Housing Giants - For more than 40 years, Professional Builder has tracked and reported the financial and business results of the nation’s largest home-building companies. The resulting Housing Giants Report is published each year in the May issue, complete with a ranking of more than 200 firms.

National Housing Quality Awards – Since 1993, Professional Builder and the NAHB Research Center have teamed up to sponsor the National Housing Quality Awards — the highest recognition a builder can earn in the area of quality management.

Professional Builder Design Awards – Professional Builder honors the best of the best in residential design with the PB Design Awards.

40 Under 40 Awards – Representing the next generation of leaders in the home building industry, this awards program profiles 40 young superstars who are all under the age of 40 and are doing remarkable things to advance the building industry. Winners are featured speakers at IBS Live, where a special reception will be held at IBS 2013.

101 Best New Products – Each year, Professional Builder’s editorial staff evaluates hundreds of building industry products introduced during the previous 12 months to come up with its annual 101 Best New Products report. The resulting list represents the latest breakthrough products for the residential construction industry.

Our management team is headed by Group Director Tony Mancini. We have made significant investments in virtually all areas of the business.

Professional Builder is published in a large-format size (9″ x 10.75″) and on higher-grade paper, allowing us to showcase more great projects and ideas each month. It also gives PB advertisers a new exciting platform for their marketing message.

 

 

Events & Awards

Show Village

For 18 years, Professional Builder’s Show Village has served as the premier show home exhibit at the International Builders’ Show. A series of demonstration homes are designed and built outside the convention center with the participation of industry-leading builders and product manufacturers.

Thousands of builders, architects, designers and trade contractors tour the homes to learn about the design features, construction methods, installed products and related services. Sponsorship of Show Village showcases your brand in an installed environment and generates leads through face-to-face industry networking with these professionals.

PB Design Awards

Professional Builder honors the best of the best in residential design with the PB Design Awards. Projects are selected across five main categories: single-family production, multi-family, one-of-a-kind custom home, best “on the boards” project and best new community. Leading residential architects and designers judge the submissions, and plaques are presented to the winners at a dinner ceremony during the International Builders’ Show.

40 Under 40 Awards

Representing the next generation of leaders in the home building industry, this awards program profiles 40 young superstars who are all under the age of 40 and are doing remarkable things to advance the building industry. Candidates can come from any discipline related to the home building market, including construction, sales and marketing, architecture and design, consulting, and engineering.

National Housing Quality Awards

Since 1993, Professional Builder and the NAHB Research Center have teamed up to sponsor the National Housing Quality Awards — the highest recognition a builder can earn in the area of quality management. Each year, a panel of leading total quality management experts evaluates builders for their quality-related processes and systems. The winners are considered to be among the nation’s most well-run and profitable home-building companies, recognized at an intimate NHQ Awards dinner for guests and sponsors.

PB Builder of the Year

Professional Builder’s Builder of the Year is one of the industry’s highest distinctions. Each year, the editors select one builder who has paved the way for the rest of the industry — whether related to business results, product innovation, construction process, customer experience/satisfaction, community outreach or other aspects of the business.

Special Editorial Features

Housing Giants Report

For more than 40 years, Professional Builder has tracked and reported the financial and business results of the nation’s largest home-building companies. The resulting Housing Giants Report is published each year in the May issue, complete with a ranking of more than 200 firms, profiles of notable companies and in-depth analysis of the industry trends. Housing Giants is the industry’s most extensive and complete ranking of the movers and shakers.

101 Best New Products

Each year, Professional Builder’s editorial staff evaluates hundreds of building industry products introduced during the previous 12 months to come up with its annual 101 Best New Products report. The resulting list represents the latest breakthrough products for the residential construction industry.

Buyers Guide

Professional Builder’s annual Buyers Guide offers a comprehensive listing of more than 2,200 building product manufacturers and suppliers across all product/service categories. The Buyers Guide includes an online companion tool that allows industry professionals to access complete contact information for all manufacturers and suppliers.

 

Market Brand List: 
Brand Staff Desc 2: 

Sales Contacts

Adam Grubb HeadshotAdam Grubb
Director of Sales & Digital
317.219.7546
agrubb@sgcmail.com


Nicole Feenstra HeadshotNicole Feenstra
National Sales Manager
323.899.5263
nfeenstra@sgcmail.com

 


Tim Gillerlain HeadshotTim Gillerlain
Integrated Media Advisor
States: IL, IN, MN, MO, ND, OH, SD
847.954.7916
tgillerlain@sgcmail.com


Michael X. Stein HeadshotMichael X. Stein
Integrated Media Advisor
States: DC, DE, GA, MD, NC, NJ, VA, WV
610.918.1828
mstein@sgcmail.com


Robert Reed HeadshotRobert Reed
Integrated Media Advisor
States: AK, AZ, CA, CO, HI, ID, MT, NM, NV, OR, UT, WA, WY, Western Canada
630.845.1285
reedmedi@sbcglobal.com


Jeff Elliott HeadshotJeff Elliott
Integrated Media Advisor - Principal
States: Eastern Canada
616.846.4633
jelliott@sgcmail.com


Bill BlackBill Black
Integrated Media Advisor
States: AL, AR, CT, FL, KY, LA, MA, ME, MS, PA, RI, SC, TN, VT
267.483.8788
bblack@sgcmail.com


Dave ClarkDave Clark
Integrated Media Advisor
States: IA, MI, NE, KS, OK, TX, WI
847.954.7982
dclark@sgcmail.com

Brand Markets Desc 2: 

Reach

Professional Builder’s circulation reaches a qualified audience of 118,752 professionals* — 100% of which are authorized to buy, specify or influence the selection of building materials, products and equipment.*

Through comprehensive market coverage, exclusive features, expert advice and unique events, Professional Builder delivers the tools that this powerful audience relies upon for their decision-making needs.

*December 2014 BPA Statement

 

Professional Builder BPA Statement June 2011

 

Buying Power

64%have visited an advertiser’s
website as a result of advertisements


53%recommended/specified products
or services advertised


52%bought products/
services advertised

 

Audience Profile

52minutes — the average time a subscriber
spends reading or looking through an issue


96%read the magazine regularly,
at least 3 out of 4 issues

 

 

Sort Weight: 
8
Professional Builder

Professional Builder reaches a qualified audience of more than 118,000 single- and multi-family residential and modular builders — of which 100% are authorized to purchase and specify materials. Together with Professional Remodeler magazine, the publications’ print and digital offerings have earned several prestigious recognitions, including the Jesse H. Neal Award for excellence in business journalism, a Multiplatform Presentation of the Year Award and Website of the Year Award from the American Society of Business Press Editors (ASBPE), and BtoB magazine's Great Media Websites Best Portal Award to HousingZone.com.

 

Editorial  and Management Contacts

Denise Dersin

Denise Dersin
Denise Dersin/Editorial Director, Professional Builder, ProBuilder.com

ddersin@sgcmail.com

Denise Dersin has been an award-winning writer and editor for more than 25 years, a decade of which was spent as editor-in-chief of Builder magazine and BuilderOnline.com. Previously, she served as an editor in the books division of Time Life.


Amy Albert
Editor-in-Chief

aalbert@sgcmail.com

Amy Albert is editor-in-chief of Professional Builder. She has more than two decades experience in journalism, including as chief editor of Custom Home, senior editor at Builder, and kitchen design editor at Bon Appetit. Amy is the recipient of several awards for editorial excellence and has served on numerous design juries.


tonymancini

Tony Mancini
Group Director – Principal
484.412.8686
tmancini@sgcmail.com

 


Judy Brociek
Events Manager
847.954.7943
jbrociek@sgcmail.com


Robin Hicks
Designer
847.391.1023
rhicks@sgcmail.com


Tina Kanter
Administrative Coordinator
847.391.1054
tkanter@sgcmail.com


Erica Rivera
Advertising Coordinator
847.391.1049
erivera@sgcmail.com

Sales Contacts

Adam Grubb HeadshotAdam Grubb
Director of Sales & Digital
317.219.7546
agrubb@sgcmail.com


Nicole Feenstra HeadshotNicole Feenstra
National Sales Manager
323.899.5263
nfeenstra@sgcmail.com

 


Tim Gillerlain HeadshotTim Gillerlain
Integrated Media Advisor
States: IL, IN, MN, MO, ND, OH, SD
847.954.7916
tgillerlain@sgcmail.com


Michael X. Stein HeadshotMichael X. Stein
Integrated Media Advisor
States: DC, DE, GA, MD, NC, NJ, VA, WV
610.918.1828
mstein@sgcmail.com


Robert Reed HeadshotRobert Reed
Integrated Media Advisor
States: AK, AZ, CA, CO, HI, ID, MT, NM, NV, OR, UT, WA, WY, Western Canada
630.845.1285
reedmedi@sbcglobal.com


Jeff Elliott HeadshotJeff Elliott
Integrated Media Advisor - Principal
States: Eastern Canada
616.846.4633
jelliott@sgcmail.com


Bill BlackBill Black
Integrated Media Advisor
States: AL, AR, CT, FL, KY, LA, MA, ME, MS, PA, RI, SC, TN, VT
267.483.8788
bblack@sgcmail.com


Dave ClarkDave Clark
Integrated Media Advisor
States: IA, MI, NE, KS, OK, TX, WI
847.954.7982
dclark@sgcmail.com

Market of Professional Builder

Home Building loses momentum

 

State of the Nation’s Housing Market

 

 

HOMEOWNERSHIP AT 20-YEAR LOWS 

(Excerpted from Harvard University’s State of the Nation’s Housing Report, 2015.)

One telling indicator of the state of the nation’s housing is the drop in the homeownership rate to just 64.5 percent last year, erasing nearly all of the increase in the previous two decades. The number of homeowners fell for the eighth straight year, signaling persistently weak demand in this key market segment. And the trend does not appear to be abating, with the national homeownership rate down to 63.7 percent in the first quarter of 2015.

The falloff is evident across nearly all age groups. In fact, the national homeownership rate remains as high as it is only because the baby boomers (born 1946–64) are now in the 50-plus age groups when homeownership rates are high, and because owners aged 65 and over have sustained historically high rates. In sharp contrast, it was generation X (also known as the baby bust, born 1965–84) that took most of the hit from the housing bust.

Just before the crash, younger gen-Xers were in the prime first-time homebuying years while older members of this generation were at the stage when households tend to trade up or make significant improvements to their existing homes. When prices plummeted, many of these owners had little or no equity to weather the recession. As a result, homeownership rates among gen-Xers—now mostly in the 35–44 and 45–54 year-old age groups—have fallen further than those of any other age group, and stand 4–5 percentage points below rates among same-aged households 20 years ago. Whether these households eventually catch up to the baby boomers in terms of homeownership is unknown.

With the gen-Xers accounting for such a significant share of the first-time and trade-up markets, the drop in their homeowner­ship rates may well be a more critical factor in the ongoing weak­ness of the owner-occupied segment than the slow transition of the millennial generation (born 1985–2004) into homebuying. This is not to say, however, that the millennials do not face their own financial hurdles to homeownership. Over the span of just 10 years, the share of renters aged 25–34 with cost burdens (pay­ing more than 30 percent of their incomes for housing) increased from 40 percent to 46 percent, while the share with severe burdens (paying more than 50 percent of income) rose from 19 percent to 23 percent. During roughly the same period, the share of renters aged 25–34 with student loan debt jumped from 30 percent in 2004 to 41 percent in 2013, with the average amount of debt up 50 percent, to $30,700.

Several other factors have also contributed to the substantial decline in homeownership. Steady erosion of household incomes since the start of the recession is one key ingredient, and restricted access to financing is another. Facing heightened costs from delin­quent loans, lenders are reluctant to lend to borrowers with less than stellar credit. Indeed, Urban Institute estimates for 2001–13 indicate a 37 percent drop in home purchase loans among borrow­ers with scores between 660 and 720, compared with a 9 percent decrease among borrowers with higher scores. While some of this stringency may arise from more prudent assessment of borrower creditworthiness, the magnitude of the declines—along with the pristine performance of recently originated loans—suggests that a significant portion reflects undue tightening of credit. 

Reach

Professional Builder’s circulation reaches a qualified audience of 118,752 professionals* — 100% of which are authorized to buy, specify or influence the selection of building materials, products and equipment.*

Through comprehensive market coverage, exclusive features, expert advice and unique events, Professional Builder delivers the tools that this powerful audience relies upon for their decision-making needs.

*December 2014 BPA Statement

 

Professional Builder BPA Statement June 2011

 

Buying Power

64%have visited an advertiser’s
website as a result of advertisements


53%recommended/specified products
or services advertised


52%bought products/
services advertised

 

Audience Profile

52minutes — the average time a subscriber
spends reading or looking through an issue


96%read the magazine regularly,
at least 3 out of 4 issues

 

 

Media Opportunities

Ad Sizes

 

Specifications

General Instructions

Terms and Agency Commission: 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. 1½% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work by the publisher.

Short Rates and Rebates: Advertisers will be short-rated if within the 12-month period from date of first insertion they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used sufficient additional insertions to earn a lower rate than that at which they have been billed.

Rate Protective Clause: Rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.

Publisher’s Copy Protective Clause: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys’ fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing.

Premium Charges: Cover and preferred position rates listed above.

Advertising That Simulates Editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10-pt. type at the top or bottom.

Regulations Not Stated Elsewhere in Rate Card: See specific and detailed reference in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS).

Cancellation of Orders: Cancellation of space orders must be in writing and will not be accepted after closing dates.

Mailing Instructions

Advertising material, insertion orders, correspondence and copy should be addressed to: Traffic Department, Professional Builder, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025. 

Accepted Digital Formats

Press-optimized PDF using Acrobat Distiller’s PDF/X-1a job options is the required format (300 dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Any other type of file may require the use of an outside vendor and will result in additional charges. Unless a SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.

Ad Art Upload Instructions

For ad art uploads and additional ad information, go to www.scrantongillette.com/adart.

Mechanical Data

Publication Trim Size: 9″ x 10¾”
Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression.
Binding: Perfect bound
Bleed: See below for bleed specifications.
Mechanical Requirements: SWOP specifications apply.
Standard Unit Size in Inches: Spaces to be charged at standard unit rate can be used only in the forms and dimensions shown here.

Media Opportunities

Put your message in front of home building and remodeling professionals via Digital Media (Web, e-mail & more)

Banner Units

Eye-catching, high-profile banner units command attention and directly link visitors from our website to yours.
See Sample

Rich Media

Attention-grabbing Web branding opportunities build your identity awareness.
See Sample

Product/Topical Channel

Product and Topical Channels are your opportunity to exclusively advertise on a microsite of editorial and product information.
See Sample

Video Sponsorship

Editorial videos draw viewers. Video sponsors earn bonus attention.
See Sample

Daily Editorial e-Newsletter

Reach a highly responsive audience with your exclusive sponsorship of the weekly editorial e-newsletters.
See Sample (PB)  | See Sample (PR)

HZ eAlert

Sponsor a breaking news message to the commercial/institutional community and gain exclusive exposure.
See Sample

Custom e-Newsletters

Define the topic. Create a custom template. Provide 50% of content. Select from the audience target.
See Sample

Target e-Newsletters

Choose the topic. Our editors provide the content. Select your audience. Own 100% of the advertising opportunity.
See Sample (PB) | See Sample (PR)

Marketing Partner Program

Enjoy exclusive access to residential professionals with purchasing authority.
See Sample

Case Studies

Choose your audience. Share your success story. Portray your company as an industry leader.
See Sample (PB) | See Sample (PR)

Blogs

Sponsor Blogs provide a unique opportunity to establish your brand as the authority on an important topic.

Custom Webinars

60 full minutes of educating and connecting with an engaged industry audience.

White Papers

Generate high-quality leads, position your company as an industry expert and increase interest in your company.

HZ Blitz

Educate our audience about your product through contests and online raffles.
See Sample

HZ University

Provide resources for continuing education to gain visibility and trust with your audience.

For more than 75 years, Professional Builder magazine has been dedicated to serving the needs of the nation’s home building community — builders, designers and trade partners — with award-winning content and proven, practical solutions.

Each month, the magazine reaches 118,752 professionals* in all segments of home building — from single- and multi-family builders to systems and modular builders. Our editorial platform is keenly focused on helping companies of all sizes profitably run their businesses by delivering timely, executable advice through our team of award-winning editors and industry experts.

In 2012, through our print and digital offerings, Professional Builder is more deeply connected than ever to all segments of the home-building industry — meeting the challenges of a slowly recovering economy and the evolving wants, needs and standards of the American home buyer.

Professional Builder has won dozens of major editorial awards throughout its 75-year history. On March 16, 2012, the magazine was awarded a Jesse H. Neal Award from the American Business Media for “Best Subject-Related Series of Articles”, and was named a Finalist for a “Grand Neal” award. More recently on July 26, 2012, Professional Remodeler won a special recognition from the American Society of Business Press Editors for Multi-platform Presentation of the Year.

Professional Builder is best known for:

Show Village – For nearly 20 years, Professional Builder’s Show Village has served as the premier show home exhibit at the International Builders’ Show. A series of demonstration homes are designed and built outside the convention center with the participation of industry-leading builders and product manufacturers.

 

 

 

 

Professional Builder of the Year – This is one of the industry’s highest distinctions. Each year, the editors select one builder who has paved the way for the rest of the industry — whether related to business results, product innovation, construction process, customer experience/satisfaction, community outreach or other aspects of the business.

Housing Giants - For more than 40 years, Professional Builder has tracked and reported the financial and business results of the nation’s largest home-building companies. The resulting Housing Giants Report is published each year in the May issue, complete with a ranking of more than 200 firms.

National Housing Quality Awards – Since 1993, Professional Builder and the NAHB Research Center have teamed up to sponsor the National Housing Quality Awards — the highest recognition a builder can earn in the area of quality management.

Professional Builder Design Awards – Professional Builder honors the best of the best in residential design with the PB Design Awards.

40 Under 40 Awards – Representing the next generation of leaders in the home building industry, this awards program profiles 40 young superstars who are all under the age of 40 and are doing remarkable things to advance the building industry. Winners are featured speakers at IBS Live, where a special reception will be held at IBS 2013.

101 Best New Products – Each year, Professional Builder’s editorial staff evaluates hundreds of building industry products introduced during the previous 12 months to come up with its annual 101 Best New Products report. The resulting list represents the latest breakthrough products for the residential construction industry.

Our management team is headed by Group Director Tony Mancini. We have made significant investments in virtually all areas of the business.

Professional Builder is published in a large-format size (9″ x 10.75″) and on higher-grade paper, allowing us to showcase more great projects and ideas each month. It also gives PB advertisers a new exciting platform for their marketing message.

 

 

Events & Awards

Show Village

For 18 years, Professional Builder’s Show Village has served as the premier show home exhibit at the International Builders’ Show. A series of demonstration homes are designed and built outside the convention center with the participation of industry-leading builders and product manufacturers.

Thousands of builders, architects, designers and trade contractors tour the homes to learn about the design features, construction methods, installed products and related services. Sponsorship of Show Village showcases your brand in an installed environment and generates leads through face-to-face industry networking with these professionals.

PB Design Awards

Professional Builder honors the best of the best in residential design with the PB Design Awards. Projects are selected across five main categories: single-family production, multi-family, one-of-a-kind custom home, best “on the boards” project and best new community. Leading residential architects and designers judge the submissions, and plaques are presented to the winners at a dinner ceremony during the International Builders’ Show.

40 Under 40 Awards

Representing the next generation of leaders in the home building industry, this awards program profiles 40 young superstars who are all under the age of 40 and are doing remarkable things to advance the building industry. Candidates can come from any discipline related to the home building market, including construction, sales and marketing, architecture and design, consulting, and engineering.

National Housing Quality Awards

Since 1993, Professional Builder and the NAHB Research Center have teamed up to sponsor the National Housing Quality Awards — the highest recognition a builder can earn in the area of quality management. Each year, a panel of leading total quality management experts evaluates builders for their quality-related processes and systems. The winners are considered to be among the nation’s most well-run and profitable home-building companies, recognized at an intimate NHQ Awards dinner for guests and sponsors.

PB Builder of the Year

Professional Builder’s Builder of the Year is one of the industry’s highest distinctions. Each year, the editors select one builder who has paved the way for the rest of the industry — whether related to business results, product innovation, construction process, customer experience/satisfaction, community outreach or other aspects of the business.

Special Editorial Features

Housing Giants Report

For more than 40 years, Professional Builder has tracked and reported the financial and business results of the nation’s largest home-building companies. The resulting Housing Giants Report is published each year in the May issue, complete with a ranking of more than 200 firms, profiles of notable companies and in-depth analysis of the industry trends. Housing Giants is the industry’s most extensive and complete ranking of the movers and shakers.

101 Best New Products

Each year, Professional Builder’s editorial staff evaluates hundreds of building industry products introduced during the previous 12 months to come up with its annual 101 Best New Products report. The resulting list represents the latest breakthrough products for the residential construction industry.

Buyers Guide

Professional Builder’s annual Buyers Guide offers a comprehensive listing of more than 2,200 building product manufacturers and suppliers across all product/service categories. The Buyers Guide includes an online companion tool that allows industry professionals to access complete contact information for all manufacturers and suppliers.

 

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