Professional Builder reaches a qualified audience of more than 118,000 single- and multi-family residential and modular builders — of which 100% are authorized to purchase and specify materials. Together with Professional Remodeler magazine, the publications’ print and digital offerings have earned several prestigious recognitions, including the Jesse H. Neal Award for excellence in business journalism, a Multiplatform Presentation of the Year Award and Website of the Year Award from the American Society of Business Press Editors (ASBPE), and BtoB magazine's Great Media Websites Best Portal Award to HousingZone.com.
Market of Professional Builder
Home Building loses momentum
HOMEOWNERSHIP AT 20-YEAR LOWS
(Excerpted from Harvard University’s State of the Nation’s Housing Report, 2015.)
One telling indicator of the state of the nation’s housing is the drop in the homeownership rate to just 64.5 percent last year, erasing nearly all of the increase in the previous two decades. The number of homeowners fell for the eighth straight year, signaling persistently weak demand in this key market segment. And the trend does not appear to be abating, with the national homeownership rate down to 63.7 percent in the first quarter of 2015.
The falloff is evident across nearly all age groups. In fact, the national homeownership rate remains as high as it is only because the baby boomers (born 1946–64) are now in the 50-plus age groups when homeownership rates are high, and because owners aged 65 and over have sustained historically high rates. In sharp contrast, it was generation X (also known as the baby bust, born 1965–84) that took most of the hit from the housing bust.
Just before the crash, younger gen-Xers were in the prime first-time homebuying years while older members of this generation were at the stage when households tend to trade up or make significant improvements to their existing homes. When prices plummeted, many of these owners had little or no equity to weather the recession. As a result, homeownership rates among gen-Xers—now mostly in the 35–44 and 45–54 year-old age groups—have fallen further than those of any other age group, and stand 4–5 percentage points below rates among same-aged households 20 years ago. Whether these households eventually catch up to the baby boomers in terms of homeownership is unknown.
With the gen-Xers accounting for such a significant share of the first-time and trade-up markets, the drop in their homeownership rates may well be a more critical factor in the ongoing weakness of the owner-occupied segment than the slow transition of the millennial generation (born 1985–2004) into homebuying. This is not to say, however, that the millennials do not face their own financial hurdles to homeownership. Over the span of just 10 years, the share of renters aged 25–34 with cost burdens (paying more than 30 percent of their incomes for housing) increased from 40 percent to 46 percent, while the share with severe burdens (paying more than 50 percent of income) rose from 19 percent to 23 percent. During roughly the same period, the share of renters aged 25–34 with student loan debt jumped from 30 percent in 2004 to 41 percent in 2013, with the average amount of debt up 50 percent, to $30,700.
Several other factors have also contributed to the substantial decline in homeownership. Steady erosion of household incomes since the start of the recession is one key ingredient, and restricted access to financing is another. Facing heightened costs from delinquent loans, lenders are reluctant to lend to borrowers with less than stellar credit. Indeed, Urban Institute estimates for 2001–13 indicate a 37 percent drop in home purchase loans among borrowers with scores between 660 and 720, compared with a 9 percent decrease among borrowers with higher scores. While some of this stringency may arise from more prudent assessment of borrower creditworthiness, the magnitude of the declines—along with the pristine performance of recently originated loans—suggests that a significant portion reflects undue tightening of credit.
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For more than 75 years, Professional Builder magazine has been dedicated to serving the needs of the nation’s home building community — builders, designers and trade partners — with award-winning content and proven, practical solutions.
Each month, the magazine reaches 118,752 professionals* in all segments of home building — from single- and multi-family builders to systems and modular builders. Our editorial platform is keenly focused on helping companies of all sizes profitably run their businesses by delivering timely, executable advice through our team of award-winning editors and industry experts.
In 2012, through our print and digital offerings, Professional Builder is more deeply connected than ever to all segments of the home-building industry — meeting the challenges of a slowly recovering economy and the evolving wants, needs and standards of the American home buyer.
Professional Builder has won dozens of major editorial awards throughout its 75-year history. On March 16, 2012, the magazine was awarded a Jesse H. Neal Award from the American Business Media for “Best Subject-Related Series of Articles”, and was named a Finalist for a “Grand Neal” award. More recently on July 26, 2012, Professional Remodeler won a special recognition from the American Society of Business Press Editors for Multi-platform Presentation of the Year.
Professional Builder is best known for:
Show Village – For nearly 20 years, Professional Builder’s Show Village has served as the premier show home exhibit at the International Builders’ Show. A series of demonstration homes are designed and built outside the convention center with the participation of industry-leading builders and product manufacturers.
Professional Builder of the Year – This is one of the industry’s highest distinctions. Each year, the editors select one builder who has paved the way for the rest of the industry — whether related to business results, product innovation, construction process, customer experience/satisfaction, community outreach or other aspects of the business.
Housing Giants - For more than 40 years, Professional Builder has tracked and reported the financial and business results of the nation’s largest home-building companies. The resulting Housing Giants Report is published each year in the May issue, complete with a ranking of more than 200 firms.
National Housing Quality Awards – Since 1993, Professional Builder and the NAHB Research Center have teamed up to sponsor the National Housing Quality Awards — the highest recognition a builder can earn in the area of quality management.
Professional Builder Design Awards – Professional Builder honors the best of the best in residential design with the PB Design Awards.
40 Under 40 Awards – Representing the next generation of leaders in the home building industry, this awards program profiles 40 young superstars who are all under the age of 40 and are doing remarkable things to advance the building industry. Winners are featured speakers at IBS Live, where a special reception will be held at IBS 2013.
101 Best New Products – Each year, Professional Builder’s editorial staff evaluates hundreds of building industry products introduced during the previous 12 months to come up with its annual 101 Best New Products report. The resulting list represents the latest breakthrough products for the residential construction industry.
Our management team is headed by Group Director Tony Mancini. We have made significant investments in virtually all areas of the business.
Professional Builder is published in a large-format size (9″ x 10.75″) and on higher-grade paper, allowing us to showcase more great projects and ideas each month. It also gives PB advertisers a new exciting platform for their marketing message.
Events & Awards
For 18 years, Professional Builder’s Show Village has served as the premier show home exhibit at the International Builders’ Show. A series of demonstration homes are designed and built outside the convention center with the participation of industry-leading builders and product manufacturers.
Thousands of builders, architects, designers and trade contractors tour the homes to learn about the design features, construction methods, installed products and related services. Sponsorship of Show Village showcases your brand in an installed environment and generates leads through face-to-face industry networking with these professionals.
PB Design Awards
Professional Builder honors the best of the best in residential design with the PB Design Awards. Projects are selected across five main categories: single-family production, multi-family, one-of-a-kind custom home, best “on the boards” project and best new community. Leading residential architects and designers judge the submissions, and plaques are presented to the winners at a dinner ceremony during the International Builders’ Show.
40 Under 40 Awards
Representing the next generation of leaders in the home building industry, this awards program profiles 40 young superstars who are all under the age of 40 and are doing remarkable things to advance the building industry. Candidates can come from any discipline related to the home building market, including construction, sales and marketing, architecture and design, consulting, and engineering.
National Housing Quality Awards
Since 1993, Professional Builder and the NAHB Research Center have teamed up to sponsor the National Housing Quality Awards — the highest recognition a builder can earn in the area of quality management. Each year, a panel of leading total quality management experts evaluates builders for their quality-related processes and systems. The winners are considered to be among the nation’s most well-run and profitable home-building companies, recognized at an intimate NHQ Awards dinner for guests and sponsors.
PB Builder of the Year
Professional Builder’s Builder of the Year is one of the industry’s highest distinctions. Each year, the editors select one builder who has paved the way for the rest of the industry — whether related to business results, product innovation, construction process, customer experience/satisfaction, community outreach or other aspects of the business.
Special Editorial Features
Housing Giants Report
For more than 40 years, Professional Builder has tracked and reported the financial and business results of the nation’s largest home-building companies. The resulting Housing Giants Report is published each year in the May issue, complete with a ranking of more than 200 firms, profiles of notable companies and in-depth analysis of the industry trends. Housing Giants is the industry’s most extensive and complete ranking of the movers and shakers.
101 Best New Products
Each year, Professional Builder’s editorial staff evaluates hundreds of building industry products introduced during the previous 12 months to come up with its annual 101 Best New Products report. The resulting list represents the latest breakthrough products for the residential construction industry.
Professional Builder’s annual Buyers Guide offers a comprehensive listing of more than 2,200 building product manufacturers and suppliers across all product/service categories. The Buyers Guide includes an online companion tool that allows industry professionals to access complete contact information for all manufacturers and suppliers.
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Professional Builder’s circulation reaches a qualified audience of 118,752 professionals* — 100% of which are authorized to buy, specify or influence the selection of building materials, products and equipment.*
Through comprehensive market coverage, exclusive features, expert advice and unique events, Professional Builder delivers the tools that this powerful audience relies upon for their decision-making needs.
*December 2014 BPA Statement
64%have visited an advertiser’s
website as a result of advertisements
or services advertised
52minutes — the average time a subscriber
spends reading or looking through an issue
96%read the magazine regularly,
at least 3 out of 4 issues