Custom Builder

Custom Builder magazine serves the unique needs of more than 44,000 custom builders and residential design professionals.  Delivering the latest business solutions, design ideas and industry trends, Custom Builder is a trusted resource for this niche market.

Markets HousingZone.com Serves

Home Builders

  • Big Builders — large, national firms such as Toll Brothers, Pulte Homes, D.R. Horton, K. Hovnanian Enterprises, Standard Pacific, and Taylor Morrison
  • Large Local Builders — typically closely held family enterprises that operate on a regional basis
  • Multi-Family Builders — focused on apartments, condos, and other dwellings up to five stories in both urban and suburban markets
  • Custom Builders — offer one-of-a-kind new construction homes, typically at the upper-price range
  • Small-Volume Builders — this group builds less than 25 homes per year yet collectively makes up about two-thirds of all home-building activity each year
  • Manufactured/Systems Builders — this small but growing segment builds homes and components in factories and ships them to the jobsite

Remodelers

  • Full-Service Remodelers — remodelers that offer a wide variety of services covering all types of homes and projects; these firms make up the largest portion of the industry
  • Design/Build Remodelers — firms that offer design and construction services under one roof, managing the project from beginning to end; typically, these firms focus on larger, more expensive projects
  • Kitchen and Bath Specialists — companies that specialize in remodeling kitchens and baths, usually offering design services as well
  • Insurance Restoration Firms — operations that focus exclusively on repairing and replacing homes damaged by fires, flooding, or other disasters
  • Exterior/Replacement Remodelers — these remodelers focus on smaller, less expensive projects, so they must put a great deal of effort into lead generation

House Designers and Architects

  • About 10% of HousingZone readers are either architects or house designers working in the residential construction market

Market Intelligence (HZ)

 

    Custom Builder Editorial

    Business Management Advice

    Project Profiles – Business Results

    Each issue profiles several cutting-edge custom-home projects with a focus on the collaboration of the design-build-client team and the business results of the projects. Custom Builder tells the story of how the team worked together to overcome challenges.

    Exclusive Research

    Starting in 2012, each issue of Custom Builder will include the results from an exclusive research survey of our 44,000 readers. Topics include green building, design trends, market outlook and demographics, and business results.

    Design Details

    This feature discusses the latest innovative design solutions from leading custom builders, architects, and designers. Each month, Custom Builder focuses on a key area of the home and features several creative design solutions that builders and designers have delivered for clients. Topics include great rooms, home theaters, outdoor living, kitchen designs, spa bathrooms, and master suites.

    Events & Awards

    Show Village

    For nearly 20 years, Show Village has served as the premier show home exhibit at the International Builders’ Show. Each year, Professional Builder andCustom Builder team with industry-leading builders and product manufacturers to design and build a series of demonstration homes outside the convention center at IBS. Throughout the show, thousands of builders, architects, designers, and trade contractors tour the homes to learn more about the design features, construction methods, installed products, and related services. Show Village then closes IBS each day with a two-hour block party, where builders and their guests can kick back and enjoy award-winning blues music.

    Custom Builder’s Marketing Leadership Awards

    Winners of the Marketing Leadership Awards are selected based on creativity, message, and effectiveness. Awards categories include the Marketing Leadership Award — Best of the Best, Gold and Silver — and are presented during a reception at Show Village. To qualify, an advertiser must run a full-page ad in the March issue of Custom Builder.

    PB Design Awards

    Professional Builder and Custom Builder honor the best of the best in residential design with the PB Design Awards. Award-winning projects are selected across five main categories: single-family production, multi-family, one-of-a-kind custom home, best “on the boards” project, and best new community; with a panel of leading residential architects and designers judging the submissions. Winners receive a plaque at the PB Design Awards Dinner during the International Builders’ Show.

    40 Under 40

    Representing the next generation of leaders in the home-building industry, this awards program, presented by Custom Builder and Professional Builder, profiles 40 young superstars who are all under the age of 40 and are doing remarkable things to advance the building industry. Candidates can come from any discipline related to the home-building market, including construction, sales and marketing, architecture and design, consulting, and engineering.

    101 Best New Products

    Each year, the editorial staff of Custom Builder and Professional Builder evaluates hundreds of building industry products introduced during the previous 12 months to comprise its annual 101 Best New Products report. The resulting list represents the latest breakthrough products for the residential construction industry. In evaluating the many new products that debut each year, the editors take into consideration criteria like: Does it greatly reduce costs on labor or material? Does it improve energy efficiency/performance? Does it make life easier for homeowners/ builders/contractors?

    Buyers Guide

    Presented by Professional Builder and Custom Builder, the annual Buyers Guide offers a comprehensive listing of more than 2,200 building product manufacturers and suppliers across all product/service categories. The Buyers Guide includes an online companion tool that allows builders, trade contractors, architects, designers, and developers to access complete contact information for all manufacturers and suppliers.

     

    Editorial of HousingZone.com

    HousingZone.com is one of the residential construction industry’s largest and most trusted business news and trends sites, serving nearly 150,000 home builders, remodelers, designers, and trade contractors throughout the U.S. HousingZone editors deliver a blend of breaking housing market news; design trends; building science best practices; business management advice; and new products in a lively, user-friendly environment.

    Our primary markets are the U.S. home-building and remodeling industries, which account for more than $250 billion in construction spending annually.

    Media Opportunities

     

     

    Ad Rates

     

    Ad Sizes

     

    Specifications

    General Instructions

    Terms and Agency Commission: 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. 1½% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work by the publisher.

    Short Rates and Rebates: Advertisers will be short-rated if within the 12-month period from date of first insertion they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used sufficient additional insertions to earn a lower rate than that at which they have been billed.

    Rate Protective Clause: Rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.

    Publisher’s Copy Protective Clause: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys’ fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing.

    Premium Charges: Cover and preferred position rates listed above.

    Advertising That Simulates Editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10-pt. type at the top or bottom.

    Regulations Not Stated Elsewhere in Rate Card: See specific and detailed reference in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS).

    Cancellation of Orders: Cancellation of space orders must be in writing and will not be accepted after closing dates.

    Mailing Instructions

    Advertising material, insertion orders, correspondence and copy should be addressed to: Traffic Department, Custom Builder, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025.

    Accepted Digital Formats

    Press-optimized PDF using Acrobat Distiller’s PDF/X-1a job options is the required format (300 dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Any other type of file may require the use of an outside vendor and will result in additional charges. Unless a SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.

    Ad Art Upload Instructions

    For ad art uploads and additional ad information, go to www.scrantongillette.com/adart.

    Mechanical Data

    Publication Trim Size: 9″ x 10¾”
    Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression.
    Binding: Perfect bound
    Bleed: See below for bleed specifications.
    Mechanical Requirements: SWOP specifications apply.
    Standard Unit Size in Inches: Spaces to be charged at standard unit rate can be used only in the forms and dimensions shown here.

    Put your message in front of home building and remodeling professionals via Digital Media (Web, e-mail & more)

    Banner Units

    Eye-catching, high-profile banner units command attention and directly link visitors from our website to yours.
    See Sample

    Rich Media

    Attention-grabbing Web branding opportunities build your identity awareness.
    See Sample

    Product/Topical Channel

    Product and Topical Channels are your opportunity to exclusively advertise on a microsite of editorial and product information.
    See Sample

    Video Sponsorship

    Editorial videos draw viewers. Video sponsors earn bonus attention.
    See Sample

    Weekly Editorial e-Newsletter

    Reach a highly responsive audience with your exclusive sponsorship of the weekly editorial e-newsletters.
    See Sample (PB)  | See Sample (PR)

    HZ eAlert

    Sponsor a breaking news message to the commercial/institutional community and gain exclusive exposure.
    See Sample

    Custom e-Newsletters

    Define the topic. Create a custom template. Provide 50% of content. Select from the audience target.
    See Sample

    Target e-Newsletters

    Choose the topic. Our editors provide the content. Select your audience. Own 100% of the advertising opportunity.
    See Sample (PB) | See Sample (PR)

    Marketing Partner Program

    Enjoy exclusive access to residential professionals with purchasing authority.
    See Sample

    Case Studies

    Choose your audience. Share your success story. Portray your company as an industry leader.
    See Sample (PB) | See Sample (PR)

    Blogs

    Sponsor Blogs provide a unique opportunity to establish your brand as the authority on an important topic.

    Custom Webinars

    60 full minutes of educating and connecting with an engaged industry audience.

    White Papers

    Generate high-quality leads, position your company as an industry expert and increase interest in your company.

    HZ Blitz

    Educate our audience about your product through contests and online raffles.
    See Sample

    HZ University

    Provide resources for continuing education to gain visibility and trust with your audience.

    HousingZone.com reaches the residential construction community with 4 main channels focusing on the builder, remodeler, custom builder and large production builder. HousingZone.com is the resource for the full residential community, providing comprehensive information about:

    • Market News
    • New Products and Technologies
    • Business Blogging
    • Sales and Marketing
    • Product Videos
    • Education

    HousingZone.com is one of the residential construction industry’s largest and most trusted business news and trends sites, serving nearly 150,000 home builders, remodelers, designers, and trade contractors throughout the U.S. HousingZone editors deliver a blend of breaking housing market news; design trends; building science best practices; business management advice; and new products in a lively, user-friendly environment.

    Our primary markets are the U.S. home-building and remodeling industries, which account for more than $250 billion in construction spending annually.

    Market Brand List: 
    Brand Staff Desc 2: 

    Sales Contacts

    Adam Grubb Headshot

    Adam Grubb

    Director of Sales & Digital
    317.219.7546
    agrubb@sgcmail.com


    Nicole Feenstra HeadshotNicole Feenstra
    National Sales Manager
    323.899.5263
    nfeenstra@sgcmail.com


    Tim Gillerlain HeadshotTim Gillerlain
    Integrated Media Advisor
    States: IL, IN, MN, MO, ND, OH, SD
    847.954.7916
    tgillerlain@sgcmail.com


    Michael X. Stein HeadshotMichael X. Stein
    Integrated Media Advisor
    States: DC, DE, GA, MD, NC, NJ, VA, WV
    610.918.1828
    mstein@sgcmail.com


    Robert Reed HeadshotRobert Reed
    Integrated Media Advisor
    States: AK, AZ, CA, CO, HI, ID, MT, NM, NV, OR, UT, WA, WY, Western Canada
    630.845.1285
    reedmedi@sbcglobal.com


    Jeff Elliott HeadshotJeff Elliott
    Integrated Media Advisor
    States: Eastern Canada
    616.846.4633
    jelliott@sgcmail.com


    Bill Black

    Bill Black
    Integrated Media Advisor
    States: AL, AR, CT, FL, KY, LA, MA, ME, MS, PA, RI, SC, TN, VT
    267.483.8788
    bblack@sgcmail.com


    Dave ClarkDave Clark
    Integrated Media Advisor
    States: IA, MI, NE, KS, OK, TX, WI
    847.954.7982
    dclark@sgcmail.com


    Key Contributor

    Mark Richardson

    Author and business coach Mark Richardson writes on a variety of topics for Custom Builder — all focused on helping builders grow their businesses in the challenging economic environment. Richardson is co-chairman of Case Design Remodeling Inc. and the Case Institute of Remodeling, and is a fellow at Harvard University’s Joint Center for Housing Studies.

     

    Sort Weight: 
    8
    Custom Builder

    Custom Builder magazine serves the unique needs of more than 44,000 custom builders and residential design professionals.  Delivering the latest business solutions, design ideas and industry trends, Custom Builder is a trusted resource for this niche market.

     

    Editorial Team

    Mike Beirne

    Susan Bady
    Senior Editor
    847.391.1050
    sbady@sgcmail.com
     

    Susan Bady is one of the best design writers in the business, with numerous journalism awards and more than 25 years experience covering the residential construction industry. In each issue of Custom Builder, she delivers unique and comprehensive reports on the latest in housing design and industry trends.

     


    Mike Beirne

    Mike Beirne
    Senior Editor
    847.391.1051
    mbeirne@sgcmail.com
     

    Mike Beirne has nearly 30 years of journalism experience and has garnered numerous news and feature writing awards; he is a Jesse H. Neal Award winner and holds honors from the Society of Professional Journalists and the American Society of Business Press Editors. Mike also has operated a masonry restoration business for more than two decades.

     


    Management Contacts

    tonymancini

    Tony Mancini
    Group Director – Principal
    610.688.5553
    tmancini@sgcmail.com


    Judy Brociek
    Events Manager
    847.954.7943
    jbrociek@sgcmail.com


    Cathy LePenske
    Designer
    847.954.7964
    clepenske@sgcmail.com


    Tina Kanter
    Administrative Coordinator
    847.391.1054
    tkanter@sgcmail.com


    Erica Rivera
    Advertising Coordinator
    847.391.1049
    erivera@sgcmail.com

    Sales Contacts

    Adam Grubb Headshot

    Adam Grubb

    Director of Sales & Digital
    317.219.7546
    agrubb@sgcmail.com


    Nicole Feenstra HeadshotNicole Feenstra
    National Sales Manager
    323.899.5263
    nfeenstra@sgcmail.com


    Tim Gillerlain HeadshotTim Gillerlain
    Integrated Media Advisor
    States: IL, IN, MN, MO, ND, OH, SD
    847.954.7916
    tgillerlain@sgcmail.com


    Michael X. Stein HeadshotMichael X. Stein
    Integrated Media Advisor
    States: DC, DE, GA, MD, NC, NJ, VA, WV
    610.918.1828
    mstein@sgcmail.com


    Robert Reed HeadshotRobert Reed
    Integrated Media Advisor
    States: AK, AZ, CA, CO, HI, ID, MT, NM, NV, OR, UT, WA, WY, Western Canada
    630.845.1285
    reedmedi@sbcglobal.com


    Jeff Elliott HeadshotJeff Elliott
    Integrated Media Advisor
    States: Eastern Canada
    616.846.4633
    jelliott@sgcmail.com


    Bill Black

    Bill Black
    Integrated Media Advisor
    States: AL, AR, CT, FL, KY, LA, MA, ME, MS, PA, RI, SC, TN, VT
    267.483.8788
    bblack@sgcmail.com


    Dave ClarkDave Clark
    Integrated Media Advisor
    States: IA, MI, NE, KS, OK, TX, WI
    847.954.7982
    dclark@sgcmail.com


    Key Contributor

    Mark Richardson

    Author and business coach Mark Richardson writes on a variety of topics for Custom Builder — all focused on helping builders grow their businesses in the challenging economic environment. Richardson is co-chairman of Case Design Remodeling Inc. and the Case Institute of Remodeling, and is a fellow at Harvard University’s Joint Center for Housing Studies.

     

    Markets HousingZone.com Serves

    Home Builders

    • Big Builders — large, national firms such as Toll Brothers, Pulte Homes, D.R. Horton, K. Hovnanian Enterprises, Standard Pacific, and Taylor Morrison
    • Large Local Builders — typically closely held family enterprises that operate on a regional basis
    • Multi-Family Builders — focused on apartments, condos, and other dwellings up to five stories in both urban and suburban markets
    • Custom Builders — offer one-of-a-kind new construction homes, typically at the upper-price range
    • Small-Volume Builders — this group builds less than 25 homes per year yet collectively makes up about two-thirds of all home-building activity each year
    • Manufactured/Systems Builders — this small but growing segment builds homes and components in factories and ships them to the jobsite

    Remodelers

    • Full-Service Remodelers — remodelers that offer a wide variety of services covering all types of homes and projects; these firms make up the largest portion of the industry
    • Design/Build Remodelers — firms that offer design and construction services under one roof, managing the project from beginning to end; typically, these firms focus on larger, more expensive projects
    • Kitchen and Bath Specialists — companies that specialize in remodeling kitchens and baths, usually offering design services as well
    • Insurance Restoration Firms — operations that focus exclusively on repairing and replacing homes damaged by fires, flooding, or other disasters
    • Exterior/Replacement Remodelers — these remodelers focus on smaller, less expensive projects, so they must put a great deal of effort into lead generation

    House Designers and Architects

    • About 10% of HousingZone readers are either architects or house designers working in the residential construction market

    Market Intelligence (HZ)

     

      Custom Builder Editorial

      Business Management Advice

      Project Profiles – Business Results

      Each issue profiles several cutting-edge custom-home projects with a focus on the collaboration of the design-build-client team and the business results of the projects. Custom Builder tells the story of how the team worked together to overcome challenges.

      Exclusive Research

      Starting in 2012, each issue of Custom Builder will include the results from an exclusive research survey of our 44,000 readers. Topics include green building, design trends, market outlook and demographics, and business results.

      Design Details

      This feature discusses the latest innovative design solutions from leading custom builders, architects, and designers. Each month, Custom Builder focuses on a key area of the home and features several creative design solutions that builders and designers have delivered for clients. Topics include great rooms, home theaters, outdoor living, kitchen designs, spa bathrooms, and master suites.

      Events & Awards

      Show Village

      For nearly 20 years, Show Village has served as the premier show home exhibit at the International Builders’ Show. Each year, Professional Builder andCustom Builder team with industry-leading builders and product manufacturers to design and build a series of demonstration homes outside the convention center at IBS. Throughout the show, thousands of builders, architects, designers, and trade contractors tour the homes to learn more about the design features, construction methods, installed products, and related services. Show Village then closes IBS each day with a two-hour block party, where builders and their guests can kick back and enjoy award-winning blues music.

      Custom Builder’s Marketing Leadership Awards

      Winners of the Marketing Leadership Awards are selected based on creativity, message, and effectiveness. Awards categories include the Marketing Leadership Award — Best of the Best, Gold and Silver — and are presented during a reception at Show Village. To qualify, an advertiser must run a full-page ad in the March issue of Custom Builder.

      PB Design Awards

      Professional Builder and Custom Builder honor the best of the best in residential design with the PB Design Awards. Award-winning projects are selected across five main categories: single-family production, multi-family, one-of-a-kind custom home, best “on the boards” project, and best new community; with a panel of leading residential architects and designers judging the submissions. Winners receive a plaque at the PB Design Awards Dinner during the International Builders’ Show.

      40 Under 40

      Representing the next generation of leaders in the home-building industry, this awards program, presented by Custom Builder and Professional Builder, profiles 40 young superstars who are all under the age of 40 and are doing remarkable things to advance the building industry. Candidates can come from any discipline related to the home-building market, including construction, sales and marketing, architecture and design, consulting, and engineering.

      101 Best New Products

      Each year, the editorial staff of Custom Builder and Professional Builder evaluates hundreds of building industry products introduced during the previous 12 months to comprise its annual 101 Best New Products report. The resulting list represents the latest breakthrough products for the residential construction industry. In evaluating the many new products that debut each year, the editors take into consideration criteria like: Does it greatly reduce costs on labor or material? Does it improve energy efficiency/performance? Does it make life easier for homeowners/ builders/contractors?

      Buyers Guide

      Presented by Professional Builder and Custom Builder, the annual Buyers Guide offers a comprehensive listing of more than 2,200 building product manufacturers and suppliers across all product/service categories. The Buyers Guide includes an online companion tool that allows builders, trade contractors, architects, designers, and developers to access complete contact information for all manufacturers and suppliers.

       

      Editorial of HousingZone.com

      HousingZone.com is one of the residential construction industry’s largest and most trusted business news and trends sites, serving nearly 150,000 home builders, remodelers, designers, and trade contractors throughout the U.S. HousingZone editors deliver a blend of breaking housing market news; design trends; building science best practices; business management advice; and new products in a lively, user-friendly environment.

      Our primary markets are the U.S. home-building and remodeling industries, which account for more than $250 billion in construction spending annually.

      Media Opportunities

       

       

      Ad Rates

       

      Ad Sizes

       

      Specifications

      General Instructions

      Terms and Agency Commission: 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. 1½% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work by the publisher.

      Short Rates and Rebates: Advertisers will be short-rated if within the 12-month period from date of first insertion they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used sufficient additional insertions to earn a lower rate than that at which they have been billed.

      Rate Protective Clause: Rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.

      Publisher’s Copy Protective Clause: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys’ fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing.

      Premium Charges: Cover and preferred position rates listed above.

      Advertising That Simulates Editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10-pt. type at the top or bottom.

      Regulations Not Stated Elsewhere in Rate Card: See specific and detailed reference in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS).

      Cancellation of Orders: Cancellation of space orders must be in writing and will not be accepted after closing dates.

      Mailing Instructions

      Advertising material, insertion orders, correspondence and copy should be addressed to: Traffic Department, Custom Builder, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025.

      Accepted Digital Formats

      Press-optimized PDF using Acrobat Distiller’s PDF/X-1a job options is the required format (300 dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Any other type of file may require the use of an outside vendor and will result in additional charges. Unless a SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.

      Ad Art Upload Instructions

      For ad art uploads and additional ad information, go to www.scrantongillette.com/adart.

      Mechanical Data

      Publication Trim Size: 9″ x 10¾”
      Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression.
      Binding: Perfect bound
      Bleed: See below for bleed specifications.
      Mechanical Requirements: SWOP specifications apply.
      Standard Unit Size in Inches: Spaces to be charged at standard unit rate can be used only in the forms and dimensions shown here.

      Put your message in front of home building and remodeling professionals via Digital Media (Web, e-mail & more)

      Banner Units

      Eye-catching, high-profile banner units command attention and directly link visitors from our website to yours.
      See Sample

      Rich Media

      Attention-grabbing Web branding opportunities build your identity awareness.
      See Sample

      Product/Topical Channel

      Product and Topical Channels are your opportunity to exclusively advertise on a microsite of editorial and product information.
      See Sample

      Video Sponsorship

      Editorial videos draw viewers. Video sponsors earn bonus attention.
      See Sample

      Weekly Editorial e-Newsletter

      Reach a highly responsive audience with your exclusive sponsorship of the weekly editorial e-newsletters.
      See Sample (PB)  | See Sample (PR)

      HZ eAlert

      Sponsor a breaking news message to the commercial/institutional community and gain exclusive exposure.
      See Sample

      Custom e-Newsletters

      Define the topic. Create a custom template. Provide 50% of content. Select from the audience target.
      See Sample

      Target e-Newsletters

      Choose the topic. Our editors provide the content. Select your audience. Own 100% of the advertising opportunity.
      See Sample (PB) | See Sample (PR)

      Marketing Partner Program

      Enjoy exclusive access to residential professionals with purchasing authority.
      See Sample

      Case Studies

      Choose your audience. Share your success story. Portray your company as an industry leader.
      See Sample (PB) | See Sample (PR)

      Blogs

      Sponsor Blogs provide a unique opportunity to establish your brand as the authority on an important topic.

      Custom Webinars

      60 full minutes of educating and connecting with an engaged industry audience.

      White Papers

      Generate high-quality leads, position your company as an industry expert and increase interest in your company.

      HZ Blitz

      Educate our audience about your product through contests and online raffles.
      See Sample

      HZ University

      Provide resources for continuing education to gain visibility and trust with your audience.

      HousingZone.com reaches the residential construction community with 4 main channels focusing on the builder, remodeler, custom builder and large production builder. HousingZone.com is the resource for the full residential community, providing comprehensive information about:

      • Market News
      • New Products and Technologies
      • Business Blogging
      • Sales and Marketing
      • Product Videos
      • Education

      HousingZone.com is one of the residential construction industry’s largest and most trusted business news and trends sites, serving nearly 150,000 home builders, remodelers, designers, and trade contractors throughout the U.S. HousingZone editors deliver a blend of breaking housing market news; design trends; building science best practices; business management advice; and new products in a lively, user-friendly environment.

      Our primary markets are the U.S. home-building and remodeling industries, which account for more than $250 billion in construction spending annually.

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