National Kitchen + Bath Association

The redesigned and relaunched NKBA magazine (now rebranded as NKBA Innovation+Inspiration) celebrates good design and best practices in all aspects of the kitchen and bath industry— projects, products, sales and marketing, showrooms, business, and more. Its layout is clean and uncluttered, with large images, illuminating infographics, and engaging copy.

KBIS, owned and produced by the NKBA, is an inspiring, interactive, trade show platform that showcases the latest industry products, trends, and technologies. KBIS is the voice of the kitchen and bath industry and has been named fastest growing show in attendance by Trade Show Executive magazine.

 

 

Top 10 Kitchen Trends for 2016

1. Transitional style, with clean lines, and less ornamentation

2. Two or more cabinet colors/finishes in the same kitchen, often in a light/dark combo

3. Pull-outs, tilt-outs, and tilt-ins for ease of storage, trash and recycling

4. The look of wood flooring dominates, be it actual wood or wood-look ceramic tile

5. Different countertops for islands and the perimeter, varying in both color and material

6. Outdoor kitchens, most popular in the Southeast

7. Built-in coffee stations and wet bars, as well as built-in wine refrigerators

8. Pocket doors

9. Pet spaces, including built-in feeding stations, food storage, and crates

10. Docking and charging stations

NEW CONTENT, NEW DESIGN

NKBA Innovation+Inspiration offers a completely new editorial content plan of projects, products, and industry news plus a striking new design to complement it. 

 

 

Improving content marketing effectiveness with audience development strategy

Our audience development team compiles lists and analyses of high engagers of our content as well as brand advocates of your messages and deployments. With this knowledge, we can create more targeted campaigns to the people who have already shown interest.

 Audience segmentation and behavior analysis

 Marketing automation and lead-nurturing strategy

 Custom audience creation/curation

 Data appends/list de-dupes

 

2,230 - Total sponsor content opens*

789 - Sponsor content engagements 4x or more*

132 - Sponsor content engagements 8x or more*

50 - All sponsor content engagements*

 

Brand Staff Desc 2: 

Sales Contacts

Adam Grubb Headshot

Adam Grubb
Director of Sales & Digital
317.219.7546
agrubb@sgcmail.com

 


Tim Gillerlain Headshot

Tim Gillerlain
Integrated Media Advisor
States: IL, IN, MN, MO, ND, OH, SD
847.954.7916
tgillerlain@sgcmail.com


Michael X. Stein Headshot

Michael X. Stein
Integrated Media Advisor
States: DC, DE, GA, MD, NC, NJ, VA, WV
610.918.1828
mstein@sgcmail.com


Robert Reed Headshot

Robert Reed
Integrated Media Advisor
States: AK, AZ, CA, CO, HI, ID, MT, NM, NV, OR, UT, WA, WY, Western Canada
630.845.1285
reedmedi@sbcglobal.com


Jeff Elliott Headshot

Jeff Elliott
Integrated Media Advisor - Principal
States: Eastern Canada
616.846.4633
jelliott@sgcmail.com


Bill Black

Bill Black
Integrated Media Advisor
States: AL, AR, CT, FL, KY, LA, MA, ME, MS, PA, RI, SC, TN, VT
267.483.8788
bblack@sgcmail.com


Dave Clark

Dave Clark
Integrated Media Advisor
States: IA, MI, NE, KS, OK, TX, WI
847.954.7982
dclark@sgcmail.com

Brand Markets Desc 2: 

Top 10 Bathroom Trends for 2016

1. Greater acceptance of aging-in-place amenities: no-threshold showers, grab bars, higher vanity heights, chair-height toilets

2. Transitional is the most popular style, pulling away from contemporary

3. White is the most popular fixture color, and whites and grays are the most popular overall color schemes

4. More open shelving and floating vanities

5. More built-in storage functionality: more roll-out shelves in bath cabinetry, more “hidden” electrical outlets for blow dryers, etc.

6. Undermount sinks are far and away the most popular sink style. Emerging: 15% used a trough sink, which may increase slightly.

7. When tubs are installed in master bathrooms, they are most likely to be freestanding

8. Increasing use of shower amenities such as lights, built-in seats and benches, and a hand shower in addition to the mounted showerhead

9. Polished chrome is the most popular faucet finish

10. Other amenities specified by at least 25 percent of NKBA members in 2015:

a. Easy maintenance features

b. Electric radiant floor heating

c. Master bathrooms with coffee bars, microwaves, and wet bars

d. TV in mirror

e. Quiet or soft-close toilet seat

 

* NKBA 2016 Kitchen & Bath Design Trends Report

**NKBA 2016 Size of Industry Report

Sort Weight: 
7
National Kitchen + Bath Association

The redesigned and relaunched NKBA magazine (now rebranded as NKBA Innovation+Inspiration) celebrates good design and best practices in all aspects of the kitchen and bath industry— projects, products, sales and marketing, showrooms, business, and more. Its layout is clean and uncluttered, with large images, illuminating infographics, and engaging copy.

KBIS, owned and produced by the NKBA, is an inspiring, interactive, trade show platform that showcases the latest industry products, trends, and technologies. KBIS is the voice of the kitchen and bath industry and has been named fastest growing show in attendance by Trade Show Executive magazine.

 

 

 

Editorial  and Management Contacts

Denise Dersin
Editorial Director

ddersin@sgcmail.com

Denise Dersin is the editorial director of SGC Horizon’s Professional Builder, Custom Builder and Products magazines and ProBuilder.com, CustomBuilderOnline.com and ResidentialProductsOnline.com. An award-winning writer and editor for more than 25 years, she previously served as editor-in-chief of Builder magazine and editor of Time Life Books.

Nigel F. Maynard
Editor-In-Chief

nmaynard@sgcmail.com

Nigel F. Maynard is an award-winning editor, writer, and blogger who has covered the building products, construction, and luxury design market for 17 years. A well-known face in the construction industry, he is the former editor of Residential Building Products & Technology, and senior editor for Builder and Residential Architect magazines. Nigel has been featured on HGTV and profiled in The Washington Post.

Tony Mancini
Group Director – Principal
484.412.8686
tmancini@sgcmail.com

Judy Brociek
Events Manager
847.954.7943
jbrociek@sgcmail.com

Kelsey Craig
Designer
847.391.1002
kcraig@sgcmail.com

Tina Kanter
Administrative Coordinator
847.391.1054
tkanter@sgcmail.com

Karen Teeter
Advertising Coordinator
847.391.1005
kteeter@sgcmail.com

Sales Contacts

Adam Grubb Headshot

Adam Grubb
Director of Sales & Digital
317.219.7546
agrubb@sgcmail.com

 


Tim Gillerlain Headshot

Tim Gillerlain
Integrated Media Advisor
States: IL, IN, MN, MO, ND, OH, SD
847.954.7916
tgillerlain@sgcmail.com


Michael X. Stein Headshot

Michael X. Stein
Integrated Media Advisor
States: DC, DE, GA, MD, NC, NJ, VA, WV
610.918.1828
mstein@sgcmail.com


Robert Reed Headshot

Robert Reed
Integrated Media Advisor
States: AK, AZ, CA, CO, HI, ID, MT, NM, NV, OR, UT, WA, WY, Western Canada
630.845.1285
reedmedi@sbcglobal.com


Jeff Elliott Headshot

Jeff Elliott
Integrated Media Advisor - Principal
States: Eastern Canada
616.846.4633
jelliott@sgcmail.com


Bill Black

Bill Black
Integrated Media Advisor
States: AL, AR, CT, FL, KY, LA, MA, ME, MS, PA, RI, SC, TN, VT
267.483.8788
bblack@sgcmail.com


Dave Clark

Dave Clark
Integrated Media Advisor
States: IA, MI, NE, KS, OK, TX, WI
847.954.7982
dclark@sgcmail.com

Top 10 Kitchen Trends for 2016

1. Transitional style, with clean lines, and less ornamentation

2. Two or more cabinet colors/finishes in the same kitchen, often in a light/dark combo

3. Pull-outs, tilt-outs, and tilt-ins for ease of storage, trash and recycling

4. The look of wood flooring dominates, be it actual wood or wood-look ceramic tile

5. Different countertops for islands and the perimeter, varying in both color and material

6. Outdoor kitchens, most popular in the Southeast

7. Built-in coffee stations and wet bars, as well as built-in wine refrigerators

8. Pocket doors

9. Pet spaces, including built-in feeding stations, food storage, and crates

10. Docking and charging stations

Top 10 Bathroom Trends for 2016

1. Greater acceptance of aging-in-place amenities: no-threshold showers, grab bars, higher vanity heights, chair-height toilets

2. Transitional is the most popular style, pulling away from contemporary

3. White is the most popular fixture color, and whites and grays are the most popular overall color schemes

4. More open shelving and floating vanities

5. More built-in storage functionality: more roll-out shelves in bath cabinetry, more “hidden” electrical outlets for blow dryers, etc.

6. Undermount sinks are far and away the most popular sink style. Emerging: 15% used a trough sink, which may increase slightly.

7. When tubs are installed in master bathrooms, they are most likely to be freestanding

8. Increasing use of shower amenities such as lights, built-in seats and benches, and a hand shower in addition to the mounted showerhead

9. Polished chrome is the most popular faucet finish

10. Other amenities specified by at least 25 percent of NKBA members in 2015:

a. Easy maintenance features

b. Electric radiant floor heating

c. Master bathrooms with coffee bars, microwaves, and wet bars

d. TV in mirror

e. Quiet or soft-close toilet seat

 

* NKBA 2016 Kitchen & Bath Design Trends Report

**NKBA 2016 Size of Industry Report

NEW CONTENT, NEW DESIGN

NKBA Innovation+Inspiration offers a completely new editorial content plan of projects, products, and industry news plus a striking new design to complement it. 

 

 

Improving content marketing effectiveness with audience development strategy

Our audience development team compiles lists and analyses of high engagers of our content as well as brand advocates of your messages and deployments. With this knowledge, we can create more targeted campaigns to the people who have already shown interest.

 Audience segmentation and behavior analysis

 Marketing automation and lead-nurturing strategy

 Custom audience creation/curation

 Data appends/list de-dupes

 

2,230 - Total sponsor content opens*

789 - Sponsor content engagements 4x or more*

132 - Sponsor content engagements 8x or more*

50 - All sponsor content engagements*

 

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