Tips for developing a successful email strategy.

The content created by your marketing team or agency has the ability to generate leads for your sales team — if you do it right. That means cutting through the noise of the crowded web, reaching prospects and providing them with something of value.

In order for content to generate leads and increase revenue, it needs to be visible to the right people. One of the best ways to increase your reach to the right audience is to create content that people want to share with their network.