Staying on top of the latest trends can not only help improve a business’s reach via digital channels but can also increase audience engagement.

With thousands of marketing apps hitting the scene, choosing which ones will work best for your own business and budget is a personal choice, but here are some suggestions that can help you do your due diligence.

It should come as no surprise that online lead generation is surging, especially as people are turning to their devices and consuming online content at an increased rate.

Here’s a look at some of the most popular social media platforms, how they’re used, and how they can be good for marketing.

Although public gatherings became a health risk, people still wanted to learn and connect.  Recognizing this, event organizers with enough time to spare began to convert in-person events to online events.

In 2020, video will be the highest performing type of digital content.  Having a robust video content strategy is no longer something marketers can afford to ignore.

Tips for developing a successful email strategy.

The content created by your marketing team or agency has the ability to generate leads for your sales team — if you do it right. That means cutting through the noise of the crowded web, reaching prospects and providing them with something of value.

In order for content to generate leads and increase revenue, it needs to be visible to the right people. One of the best ways to increase your reach to the right audience is to create content that people want to share with their network.