Communication Mastery

Advice, trends, industry data — all focused on helping you reach your marketing goals

A personal touch can reduce acquisition costs by as much as 50%, bolster revenues by up to 15%, and increase the efficiency of marketing dollars spent by up to 30%.


Experts agree that when strategizing to move your business forward in 2022, content marketing needs to take a front seat to drive success. 

Recent data indicates that video content in general ranks as one of the most influential marketing formats.

Who are you? That simple question is at the heart of defining your brand—the core identity of your company and how it is perceived.

In today’s competitive business climate, flywheel marketing, as it relates to customer retention, satisfaction, and building brand loyalty cannot be overstated.

Here are some key steps brands can take today to ensure success moving forward.

When it comes to building your brand, that advice—more and more—means increasing online exposure to get noticed not just by a wider audience but by your target audience.

More recently, disruptive innovations in business and technologies have given way to disruptive marketing, a means by which brands can grab audience attention and market share by presenting themselves in a unique, out-of-the-box way.

You might be wondering how to set up a successful content marketing campaign for your own brand. The key is to adapt your messaging to engage your audience members where they are, which is increasingly in the online space, whether through blogs, video, advertorials, podcasts, case studies, or on social media platforms.

Do you know to whom you are marketing? Knowing your audience is critical for your business.