Who are you? That simple question is at the heart of defining your brand—the core identity of your company and how it is perceived.

In today’s competitive business climate, flywheel marketing, as it relates to customer retention, satisfaction, and building brand loyalty cannot be overstated.

Here are some key steps brands can take today to ensure success moving forward.

When it comes to building your brand, that advice—more and more—means increasing online exposure to get noticed not just by a wider audience but by your target audience.

More recently, disruptive innovations in business and technologies have given way to disruptive marketing, a means by which brands can grab audience attention and market share by presenting themselves in a unique, out-of-the-box way.

You might be wondering how to set up a successful content marketing campaign for your own brand. The key is to adapt your messaging to engage your audience members where they are, which is increasingly in the online space, whether through blogs, video, advertorials, podcasts, case studies, or on social media platforms.

Do you know to whom you are marketing? Knowing your audience is critical for your business.

Staying on top of the latest trends can not only help improve a business’s reach via digital channels but can also increase audience engagement.

With thousands of marketing apps hitting the scene, choosing which ones will work best for your own business and budget is a personal choice, but here are some suggestions that can help you do your due diligence.

It should come as no surprise that online lead generation is surging, especially as people are turning to their devices and consuming online content at an increased rate.