Although public gatherings became a health risk, people still wanted to learn and connect. Recognizing this, event organizers with enough time to spare began to convert in-person events to online events.
In 2020, video will be the highest performing type of digital content. Having a robust video content strategy is no longer something marketers can afford to ignore.
The content created by your marketing team or agency has the ability to generate leads for your sales team — if you do it right. That means cutting through the noise of the crowded web, reaching prospects and providing them with something of value.