Advertising Terms and Conditions
SPECIFICATIONS: GENERAL INSTRUCTIONS
Terms and Agency Commission: 15% of gross billing for display
advertising space, color, special position premium, provided account is paid
within 30 days of invoice date. 11/2% charge per month on accounts 30 days
or more in arrears. No cash discount. Commission is not allowed on mechanical
or special charges, including those for artwork, photos, printing, reprints,
backup of inserts, tip-ins, and all other special handling requirements.
In the event of nonpayment, publisher reserves the right to hold advertiser
and/or its advertising agency jointly and severally liable for such monies as
are due and payable to the publisher. Agency commission will not be paid if
the submitted ad material requires additional work by the publisher.
Short Rates and Rebates: Advertisers will be short-rated if within the
12-month period from date of first insertion they do not use the number
of insertions contracted for upon which their billings have been based.
Advertisers will be rebated if within the 12-month period they have used
sufficient additional insertions to earn a lower rate than that at which they
have been billed.
Rate Protection Clause: Rates are subject to change on notice and
become effective for all advertisers with the stated specific issue and
all issues thereafter. However, advertisers may cancel or amend their
contracts without incurring short rate adjustment if they have fulfilled their
contract terms through the issue preceding that with which the new rates
Publisher’s Copy Protective Clause: In consideration of the acceptance
of any advertising from the advertiser and/or the advertising agency for
publication at the rates set forth in this rate card, the advertiser and/or
the advertising agency represents and warrants that all material delivered
to the publisher for publication shall be free of libel and that publication
thereof will not violate or infringe any copyright, trademark, right of privacy,
or any other statutory or common law property right of any person, and
that the advertiser and/or the advertising agency will indemnify, defend
and save harmless the publisher, its agents, assigns and successors
against any claim, demand, costs, expenses and damages, including
reasonable attorneys’ fees incurred by the publisher, arising out of or
in connection with any breach by the advertiser and/or the advertising
agency of any of the foregoing.
Premium Charges: Cover and preferred position rates listed above.
Advertising That Simulates Editorial Content: Advertisements that in
the opinion of the publisher resemble editorial material or the publication’s
editorial format will carry the word “Advertisement” in at least 10-pt. type
at the top or bottom. Regulations Not Stated Elsewhere in Rate Card: See
specific and detailed reference in item No. 14 of this publication’s listing in
Standard Rate and Data Service (SRDS).
Cancellation of Orders: Cancellation of space orders must be in writing
and will not be accepted after closing dates.
Advertising material, insertion orders, correspondence and copy should be
addressed to: Traffic Department, Building Design + Construction, 3030
W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025.
ACCEPTED DIGITAL FORMATS
Press-optimized PDF using Acrobat Distiller’s PDF/X-1a job option is the
required format (300 dpi, CMYK color). PDFs prepared for use on the Web
are unacceptable. Any other type of file may require the use of an outside
vendor and will result in additional charges. Unless a SWOP ad proof is
submitted, publisher will not accept responsibility for the integrity of the ad.
AD ART UPLOAD INSTRUCTIONS
For ad art uploads and additional ad information, go to